Monday, August 2, 2010

Cyberdog shop at Camden

Although I have been living in London for almost a month I don't really have time to explore it properly. So whenever I actually manage to go somewhere, I find those amazing, unique places I never expect to see.

This Saturday for instance, I went for a walk at the Camden market. The market itself, that spreads within the walls of the old stables makes a real impression - especially on the busy day like Saturday. But the highlight of the day was my visit to Cyberdog shop that occupies on of the humble old stable buildings. From outside it looks just like another shop but entering inside is like entering another world - something between Startrek space-shuttle and techno-love-parade. It is all lighten up by UV lights and full of cosmic clothing, glowy-robotic accessories that are presented on shiny-robot-mannequins that have LEDs which flash following the rhythm if loud electronic music. All the staff and dancers (yes!) are wearing abstract looking outfits and have coloured hair. Also the 3 stories underground interior is matching the space style entirely. And although I am not a fan of techno-music and science fiction movies I really enjoyed exploring the store and even trying on some peculiar outfits. It was a holistic cultural (shopping) experience that I must admit impressed me a lot.

I am in two minds actually, as on the one hand I know it is all commerce and the fact that Cyberdog is almost an amusement park/discotheque is purely to make more sales, but on the other is it really bad? It has presented me a culture - a world that is completely alien to me without being brazen or pushy. And as an aware consumer who digested Naomi Klein's 'No Logo' I still justify it.

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