Thursday, March 5, 2009

D&AD boards

The last couple of days everyone from Product Design (I wish I could say IPD) have been stressing out about the d&ad boards. What we actually have to do, is to design four A3 presentation boards explaining our ideas and referring them back to the brief.
Those recent days I have seen a lot of example boards, that are sort of guideline of what we are expected to deliver – like what are the correct layouts, fonts, colours and so on.

Looking at those boards, I realised how little they differ from each other. They are all following the same pattern - a big rendering on the rationale board, little drawings of hands on the interaction board, 3-4 pictures of insights on the research board… They are all telling same boring story. Well, the truth is, that the boards need to fit the criteria of d&ad, which sets limits for the content, but still, there must be a way to do something different and fresh. And I’m going to find it! We’re designers – creatives, which means we shouldn’t be encouraged to follow the same matrix. Well, yes – it is the content, that matters the most, but as we are asked to present it in the visual form, I reckon the presentation does play an important role.

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