When I was little I hated tying my shoelaces. I bet if I was given a pair of those Kickers Lego, doing my shoes would have been my favourite thing.
I think that Lego's interlocking system is one of the best fastenings ever invented, so using it in many different applications is a way to go. And being used in children's clothing and shoes gives them amazing play value.
via Babygadget
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